We know that marketing is an essential component of successful business building, but how often do we truly use the tools we have to our full advantage?
Growing a pipeline, creating customers for life through transactional victories, and utilizing the latest technology are just some of the many tools in our originator toolbox. And then there’s marketing. Too little, and your clients and prospects may forget you’re there; too much and you run the risk of clients and prospects tuning you out. The key to getting it right is balance... between in everything from the optimal amount of messages, to the frequency of those messages, to the media used and to the kind of information you distribute.
Some leading lenders provide their clients with a variety of marketing materials to help them achieve the perfect balance, so they get noticed and their clients stay informed about the products they have to offer.
The Sprout Marketing Store was created to provide Loan Officers with their own virtual marketing department filled with product flyers. In one convenient online marketing portal you have easy access to free personalized marketing collateral that appeals to potential borrowers. Plus, you’ll gain access to promotional items at prices and quantities that are well-suited for every need. Consider the Sprout Marketing Store an extension of your business, featuring convenient access to the best marketing tools to help you expand your client reach and grow your business.
The Sprout Marketing Store provides:
- A convenient online tool available 24/7 for ordering personalized marketing collateral and promotional items to help promote your business.
- Free electronic downloads of personalized flyers, compliments of Sprout Mortgage.
- Flyers in PDF format that can be attached to your email messages, or printed right in your office.
- Personalized flyers with your contact information, logo and headshot.
- Promotional merchandise that includes your company logo.
Using marketing to connect with and inform your clients and referral partners is an essential component of pipeline growth today and into the future. Be sure your business plan includes these essential tools!
Are you ready to shop Sprout’s Marketing Store? Contact your Account Executive to get signed up for free access now!
Sprout Mortgage is the leading nationwide movement in Non-QM residential lending. Additionally, the company’s volume was $2.8 billion in 2019, up 89% from the 2018 yearly figure and more than seven-times the company’s 2017 total. Sprout’s loan programs and products are designed to provide lenders with a range of solutions to solve a wide variety of borrower needs for homeownership. Programs include Alternative Qualification, Moderate Credit, and Real Estate Investor loans. For more information, visit www.sproutwholesale.com or call 844-664-6100.